Analytics

1. Our approach to measurement

We measure enough to run a reliable service, to bill advertisers correctly and to improve the product. We do not measure people to build profiles. Indo Mail uses no third-party analytics, no advertising trackers and no cookies for measurement. All analytics are first-party, which means they are produced by our own servers, stored on our own infrastructure in Mumbai and never sent to another company.

No analytics system at Indo Mail reads the content of messages, subject lines, attachments, contacts or Drive files.

2. Advertiser reports

Advertisers use the Marketing Platform to see how their campaigns perform. The report covers a period of 7 to 90 days (30 by default) and shows, for each day:

Reports are also available for each campaign in Ad Manager. Leads include the name, phone number or email, and the message that the person chose to send. These details belong to the advertiser who received them.

Reports are aggregate. They never say who saw or clicked an ad. An advertiser cannot see a person's identity, device, location or email.

3. Tag Manager: cookie-free conversion counting

To count conversions, an advertiser places one small script on their own website. When the page loads, or when you call the tag function for a named event, the script sends a very small message to Indo Mail with only the event name. The message has no cookie, no identifier, and no personal data. On the server we add one to the count for that event, for that day.

Because nothing identifies the visitor, we cannot tell whether two events came from the same person. This is deliberate. It means counts are simple totals, and it also means a visitor cannot be tracked across sites.

4. Administrator statistics

Administrators of Indo Mail can see operating statistics for the service. These help us keep the service healthy and answer questions from regulators. They include:

• Totals: accounts, active accounts, messages stored and storage used.
• Sending: how many recipients were mailed in the last 24 hours, against the daily limit of 500 messages per account.
• Delivery: the outgoing queue, grouped by status, with attempts and the last error for each queued item.
• Domain status: how many business domains are active, pending or suspended, with their user counts and storage allowance.

These are counts. They do not show what is in any message.

5. The Customers list

Administrators can open a Customers list of all accounts. It shows, for each account, the name, address, mobile number, recovery email (if given), account type, company, status, whether 2-Step Verification is on, storage allowance and use, sign-up time, IP address and device, the last sign-in time and IP address, sign-ins and failed sign-ins in the last 30 days, and the number of messages stored (a count only). Administrators can download the list as a CSV file and open a customer's sign-in activity, which lists recent events with time, IP address and device.

• The list exists so that we can support customers, check for abuse and meet legal duties. Only people with the administrator role can open it.
• On the 1st of each month at 09:00 Indian Standard Time, a monthly report of accounts is sent. It goes only to administrator mailboxes on indoemail.in, and never leaves Indo Mail's servers.
• Passwords are never shown. They are stored only as bcrypt hashes and cannot be read by anyone, including us.
• Customer data is used only for running the service, security and legal compliance. It is never sold or shared for marketing.

6. Product analytics

To learn which features people use, we count simple events on our own servers, such as "a message was sent" or "the search box was used". These counts have these properties:

• First-party and cookie-free: no tracking cookies, and no third-party scripts or software kits are used in the Indo Mail web app or the Android app.
• No message content: events never include subject lines, bodies, addresses of recipients, search words, file names or attachments.
• Aggregated: we study totals and trends, not the history of one person. A person's activity is not combined with data from other websites or apps.
• Used to improve: we use analytics to fix errors, speed up slow pages, decide what to build and plan capacity.
• No ad profiles: product analytics are never used to choose ads.

7. Sign-in history

Every account owner can open Settings and then Sign-in history to see their own recent sign-ins: the time, the IP address and the device or browser. If you see a sign-in that is not yours, change your password and turn on 2-Step Verification. Administrators of a business domain can view the history of people in their company.

8. How long we keep it

We keep data only as long as we need it.

When an account is deleted, personal data is removed except what the law requires us to keep. Anonymous totals that identify nobody may be kept.

9. Your choices and rights

Under the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, you can ask what personal data we hold, ask us to correct or delete it, withdraw consent and make a complaint. Write to privacy@indoemail.in. We acknowledge within 24 hours and answer within the time the law sets. Because there are no analytics cookies, there is no cookie banner and no setting to turn off.

10. Contact

Questions about measurement and privacy: privacy@indoemail.in. Advertiser reports: ads@indoemail.in.

INDO CHATS PRIVATE LIMITED, 168, GT Rd, near Aloka Cinema, Shibpur, Howrah, West Bengal 711102, India.

This document is governed by the laws of India.