Creator Center

1. What this page covers

Indo Mail is an email and productivity service run by INDO CHATS PRIVATE LIMITED from Kolkata, India. It is not a video or social platform. There is no live streaming, no virtual coins or gifts, no in-app shop and no creator payout programme. When we say "creators" on this page we mean the people and organisations who write to an audience by email: newsletter writers, teachers and coaching centres, community groups, NGOs, clubs and small businesses.

This Creator Center explains how to send email to subscribers from Indo Mail responsibly and with good delivery. It covers your sender identity, the consent and unsubscribe rules we expect you to follow, the daily sending limits, how to authenticate your own domain, how to keep your list clean, and the tools you can use to grow an audience. Anything that is not available today is clearly marked as planned.

• Live today: personal and business mailboxes, DKIM-signed sending, 500 messages a day per account, labels and search for managing replies, Contacts with import and vCard export, Business Profile pages, and contextual ads through Search Ads and Local Services Ads.
• Not offered: live video, coins, gifts, tipping, a marketplace checkout or payouts from Indo Mail.
• Planned: dedicated newsletter tools such as list management, sign-up forms and scheduled sends. These are not live and we give no date for them.

2. Who this is for

You are a sender in the sense of this page if you write the same or similar message to many people who asked to hear from you. Typical examples are:

• A writer who sends a weekly letter on a topic such as cricket, personal finance or local history.
• An educator or coaching institute that emails study notes, timetables or exam reminders to enrolled students or their parents.
• An NGO or resident welfare association that sends updates to members and donors.
• A shop or service business that sends offers and order updates to its own customers.

If you only write one-to-one email, most of this page will not apply to you. The general Acceptable Use rules still do.

3. Your sender identity

Recipients decide in a second whether to trust a message. A clear, stable identity helps them and helps receiving mail servers. We ask every sender to follow these rules:

• Send from an address you actually control and read. A free @indoemail.in address is fine for small lists; organisations should use their own domain on a Business plan.
• Use a display name that matches who you are, such as your own name, your newsletter name or your registered organisation name. Do not impersonate a person, brand, bank or government body.
• Keep the same From address and display name over time. Frequent changes look like evasion to spam filters.
• Write honest subject lines that reflect the content. Misleading subjects are a breach of our rules and of anti-spam laws in several countries.
• Put a postal address or registered office and a contact route in the footer of bulk messages. For a business this should match the details on your Business Profile.
• Answer replies. A sender who never reads replies misses unsubscribe requests and complaints.

4. Consent and unsubscribe rules

Email to a list must be wanted. India's Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 require a lawful basis for using a person's email address, and consent must be free, specific, informed and unambiguous. If you write to people outside India, laws such as CAN-SPAM in the United States, CASL in Canada and the GDPR or UK GDPR in Europe may also apply. Our rules are designed so that one sensible practice works everywhere:

• Collect consent first. Only add people who signed up themselves, asked you to write, or are your existing customers or students and were told at the time that you would email them.
• Never buy, rent or scrape lists. Addresses collected from websites, directories, WhatsApp groups or third-party lists are not consented and must not be used.
• Keep a record. Note when and how each person joined, so you can answer a question or complaint.
• Offer a clear way out in every bulk message. Put a plain unsubscribe instruction in the footer, for example a reply-to-unsubscribe line or a link to a page you control.
• Act on unsubscribes quickly. Remove the person within 2 working days and never email them again from that list. Do not ask for a reason or a login to unsubscribe.
• Do not re-add people who unsubscribed, bounced permanently or marked you as spam.
• Separate transactional and promotional mail. Receipts, password notices and class schedules can go to customers and students; offers and newsletters need consent.

Reports from recipients reach abuse@indoemail.in. Repeated complaints about a sender lead to a warning, a lower sending limit, suspension of sending, or closure of the account, depending on how serious and how frequent the problem is.

5. Daily sending limits

Every Indo Mail account may send up to 500 messages a day. Each recipient counts as one message, so a single email to 40 people in To, Cc and Bcc counts as 40. The counter resets every 24 hours. When you reach the limit, further sends are refused with a clear message until the window resets.

Higher limits are only considered for Business and Enterprise domains with DKIM, SPF and DMARC in place, a low complaint rate and a clean bounce record. Mail to outside providers is relayed through Amazon Web Services' Simple Email Service; while our production access for that relay is still pending, large raises may be delayed. Do not create several accounts to get round the limit. That is treated as abuse.

6. Authenticate your own domain (DKIM, SPF, DMARC)

Receiving providers trust mail that proves where it came from. If you send from your own domain on a Business plan, set up all three records. The admin console shows the exact values for your domain and checks them live, so you can see which ones are correct.

Free @indoemail.in addresses are already covered by Indo Mail's own DKIM, SPF and DMARC records; you do not need to do anything. Incoming mail to every Indo Mail user is checked against these same standards, and messages that fail go to Spam, which is another reason to set them up correctly.

7. List hygiene

A clean list delivers better, costs less effort and keeps you inside your limits. Good habits:

• Remove addresses that bounce permanently. Indo Mail retries temporary failures for about 3 days and then sends you a bounce message; treat that as a signal to remove the address.
• Remove people who have not opened or replied for a long time, or send them one polite "do you still want these emails?" message and remove them if they do not answer.
• Correct obvious typing mistakes in addresses at the time people sign up, for example a misspelt provider name.
• Keep your list in Contacts, which supports import and vCard export, and use labels in Mail to keep replies, unsubscribes and bounces in order.
• Send at a steady rhythm. Sudden large sends after months of silence look like spam to receiving servers.
• Keep messages light: a small number of images, a plain-text-friendly layout and attachments under 25 MB. For large files, share a Drive link instead.

8. Business Profile

Business Profile gives you a simple public page on indoemail.in with your name, description, contact details, address and opening hours. It is a good place to point new readers to, and it shows recipients that a real person or organisation stands behind your emails.

Organisations on a paid plan can add the verified business badge for ₹1,499 a year plus GST. Verification checks that you are who you say you are, using your registration documents and your domain. The badge appears on your Business Profile.

9. Growing your audience with ads

You can advertise your newsletter, course or organisation through Indo Ads. All Indo Mail ads are contextual: they are matched to the placement, country, language and the words on the page, never to anyone's mail or personal data. Ads appear only to Free plan users and never inside messages.

• Search Ads show a text ad next to relevant searches on Indo Mail pages, for example a coaching centre advertising against exam-related words.
• Local Services Ads promote a local business or service and can collect enquiries (leads) that you see in Ad Manager.
• Every ad is reviewed before it runs. Pricing is pay per click from ₹1, with a minimum daily budget of ₹100, plus GST.
• Send people from your ad to your own sign-up page so you collect consent properly, as described in section 4.

See the Advertising Platform page for full rules, prohibited categories and billing.

10. Planned newsletter tools

We are designing tools for regular senders. They are planned and not part of the service today:

• Subscriber lists with built-in consent records and automatic unsubscribe handling.
• Hosted sign-up forms on indoemail.in.
• Schedule send and undo send.
• Simple delivery statistics, without tracking pixels inside messages.
• Paid newsletter subscriptions through an RBI-authorised payment aggregator, as described on the Creator Monetization page.

We will announce these features in the release notes when they go live. Until then, please do not describe them to your readers as available.

11. What we do not allow

• Sending to purchased, rented or scraped lists.
• Phishing, impersonation, malware or links to deceptive sites.
• Content that is illegal in India, including child sexual abuse material, which we report to the authorities under the POCSO Act, 2012 and the Bharatiya Nyaya Sanhita, 2023.
• Hiding the sender, forging headers or using several accounts to evade limits.
• Political campaign mailings to people who did not ask for them. Note that Indo Mail does not accept political advertising at all.

We act on breaches under our Terms of Service and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

12. Contact

Questions about sending and limits: support@indoemail.in. Requests for a higher Business sending limit: sales@indoemail.in. Advertising questions: ads@indoemail.in. To report spam or abuse from an Indo Mail account: abuse@indoemail.in. Complaints under the IT Rules, 2021 go to the Salena, Grievance Officer, INDO CHATS PRIVATE LIMITED, at grievance@indoemail.in or at our registered office, 168, GT Rd, near Aloka Cinema, Shibpur, Howrah, West Bengal 711102, India.