Indo Mail Get Indo Mail
Brand guidelines

How to show Indo Mail.

These guidelines explain how you can and cannot display the Indo Mail name, logo, app icons and other brand assets. They apply to partners, press, developers and anyone who mentions Indo Mail.

Clear space

Give it room.

Keep a clear space around the logo equal to the height of the capital “I” (marked x). Nothing — text, edges or other logos — may enter it.

Indo Mail
Minimum size

Keep it legible.

The full logo must be at least 96 px (20 mm in print) wide. The icon alone must be at least 24 px (6 mm). Below that, write “Indo Mail” in plain text.

UseMinimum
Full logo, screen96 px wide
Full logo, print20 mm wide
App icon, screen24 px
App icon, print6 mm
Colour

The Indo palette.

Indo Blue leads. Saffron and India Green are accents, used sparingly.

Indo Blue#0061FD
Primary. Buttons, links, the “Mail” in our name.
Night#050B1F
Backgrounds for marketing and dark mode.
Deep Blue#000B98
Headings on light pages, pressed states.
Sky#8DB8FF
Accents on dark backgrounds.
Saffron#FF8A3D
Sparing accent: highlights and illustrations.
India Green#138808
Success states and “Made in India”.
Paper#FBFAF7
Editorial page backgrounds.
Ink#111827
Body text.
Type

Two typefaces.

Both are open-source under the SIL Open Font License and served from indoemail.in.

Interface and body
Noto Sans

Every screen and document. Covers Devanagari, Bengali, Tamil, Telugu, Urdu and more, so one typeface works in every Indian language.

Display
Instrument Serif

Large headlines on marketing pages only. Never for body text or the app interface.

Name

Writing “Indo Mail”.

Our name is part of our brand. Please write it correctly.

DoDon’t
Indo MailIndoMail, Indomail, INDO MAIL, Indo-Mail
Indo Drive, Indo Meet, Indo SheetsIndo-Drive, Indodrive
Your Indo Mail addressYour Indo (on its own, for the product)
Lily, the Indo Mail assistantIndo AI Lily, LILY

Do not use “Indo Mail”, “Indo” or our logos in your own product name, app name, domain, social handle or company name, and do not suggest that we endorse you without a written agreement.

Do and don’t

At a glance.

Indo Mail

Do.Use the full-colour logo on white or Night.

Indo Mail

Do.Use the white logo on Indo Blue.

Indo Mail

Do.Keep clear space equal to the height of the “I”.

Indo Mail

Don’t.Stretch, squash or rotate the logo.

Indo Mail

Don’t.Change the colours or add effects.

Indo Mail

Don’t.Place it on busy photos or low-contrast colours.

Attribution

Credit and permission.

  • Add this line where you use our marks: “Indo Mail and the Indo Mail logo are trademarks of INDO CHATS PRIVATE LIMITED.”
  • Screenshots of Indo Mail may be used in news, reviews, tutorials and education, unchanged and with real or obviously sample data.
  • Merchandise, advertising, sponsorship or co-branding with our marks needs our written permission — write to brand@indoemail.in.
  • We may withdraw permission if use is misleading, harmful or breaks these guidelines. See also our Trademark Policy.