How to show Indo Mail.
These guidelines explain how you can and cannot display the Indo Mail name, logo, app icons and other brand assets. They apply to partners, press, developers and anyone who mentions Indo Mail.
One mark, three settings.
Please only use the official logo files. Do not recreate the logo or type it in another font.
Give it room.
Keep a clear space around the logo equal to the height of the capital “I” (marked x). Nothing — text, edges or other logos — may enter it.
Keep it legible.
The full logo must be at least 96 px (20 mm in print) wide. The icon alone must be at least 24 px (6 mm). Below that, write “Indo Mail” in plain text.
| Use | Minimum |
|---|---|
| Full logo, screen | 96 px wide |
| Full logo, print | 20 mm wide |
| App icon, screen | 24 px |
| App icon, print | 6 mm |
The Indo palette.
Indo Blue leads. Saffron and India Green are accents, used sparingly.
#0061FDPrimary. Buttons, links, the “Mail” in our name.
#050B1FBackgrounds for marketing and dark mode.
#000B98Headings on light pages, pressed states.
#8DB8FFAccents on dark backgrounds.
#FF8A3DSparing accent: highlights and illustrations.
#138808Success states and “Made in India”.
#FBFAF7Editorial page backgrounds.
#111827Body text.
Two typefaces.
Both are open-source under the SIL Open Font License and served from indoemail.in.
Every screen and document. Covers Devanagari, Bengali, Tamil, Telugu, Urdu and more, so one typeface works in every Indian language.
Large headlines on marketing pages only. Never for body text or the app interface.
Writing “Indo Mail”.
Our name is part of our brand. Please write it correctly.
| Do | Don’t |
|---|---|
| Indo Mail | IndoMail, Indomail, INDO MAIL, Indo-Mail |
| Indo Drive, Indo Meet, Indo Sheets | Indo-Drive, Indodrive |
| Your Indo Mail address | Your Indo (on its own, for the product) |
| Lily, the Indo Mail assistant | Indo AI Lily, LILY |
Do not use “Indo Mail”, “Indo” or our logos in your own product name, app name, domain, social handle or company name, and do not suggest that we endorse you without a written agreement.
At a glance.
Do.Use the full-colour logo on white or Night.
Do.Use the white logo on Indo Blue.
Do.Keep clear space equal to the height of the “I”.
Don’t.Stretch, squash or rotate the logo.
Don’t.Change the colours or add effects.
Don’t.Place it on busy photos or low-contrast colours.
Credit and permission.
- Add this line where you use our marks: “Indo Mail and the Indo Mail logo are trademarks of INDO CHATS PRIVATE LIMITED.”
- Screenshots of Indo Mail may be used in news, reviews, tutorials and education, unchanged and with real or obviously sample data.
- Merchandise, advertising, sponsorship or co-branding with our marks needs our written permission — write to brand@indoemail.in.
- We may withdraw permission if use is misleading, harmful or breaks these guidelines. See also our Trademark Policy.
Brand assets.
App icons as PNG at 512 × 512. The Indo Mail icon is at /icons/icon-512.png.